Advert:

So I was thinking about advertising, mainly because our last winner was also thinking about advertising and my job is to share his thoughts as custodian of the Songwriting Challenge blog, preferably in a way that gets everybody fired up to be musical. But since at this point I got nothing, I'll share with you what I learned about the word "advert." May it brighten your day.

From Merriam Webster:

You may be familiar with the noun "advert," which is used, especially in British sources, as a shortened form of "advertising." That's one way to use "advert," but it has also been used as a verb in English since the 15th century. There's a hint about the origin of the verb in the idea of "turning" the mind or attention to something; the word derives via Anglo-French from the Latin verb "advertere," which in turn comes from Latin "vertere," meaning "to turn." "Vertere" is the ancestor of a number of words in English, including "controversy," "divert," "invert," "revert," and even "versatile." In addition, we'd like to turn your attention to one particular ''vertere" descendant: "avert," meaning "to avoid." Be careful to avoid mixing this one up with "advert."

Challenge coming soon